Early 2023 we’ve helped Mr. Koreander rebrand and reposition themselves in the digital scene. They moved from just copywriting to being a full fledged strategic partner. With this change in maturity they’re now focussing on the complete communication package. Things like Brand Voices, UX Writing, Campaigns, and a whole lot more.

Being bold, flexible and expressive now serve as the pillars of their design language. Combining a bold palette with a flexible and outspoken font. The brand can do a lot already with just that. Adding a card system with cards that are always sticking together, connecting the dots.

On top of that the logo was updated with a small reference to the origin story of Mr. Koreander: The Never Ending Story. Using Falkor as the flexible flying dog that stretches across the screen.