Roy in het Veld is a Designer and Photographer based in Amsterdam.

At Ahold I worked on the project 'Tap to go' for AH to go. I was part of the scrum team responsible for the continuation of the app.

With Tap to Go we’ve won multiple awards. A Red Dot, a Golden DIA and a Lovie.

While working on Tap to go I've designed multiple new functionalities, for example their "offer wallet". This wallet would send (and afterwards hold) special deals for the customers when they would come near an AH to go.

At the end of 2021 I joined bol's Design System team to help them get more traction and notoriety within their design teams.

Then in 2022 I’ve worked with them to update their visual identity and was also part of their checkout team for a few months.

At the end of 2023 I rejoined bol as the Group Product Designer for their web/app discovery domain.

For hollandsnieuwe I was part of the multidisciplinary team responsible for the redesign of their app

Operating under the wing of ING, FINN - Banking of Things helps companies monetize Internet of Things solutions by supplying software and hardware, while maintaining bank-grade security.

At FINN I was responsible for all Visual Design. This means their website, iOS and Android apps and digital product. I also made illustrations, infographs and did print work.

in 2023 I was part of the Gamma & Karwei app SCRUM team.

For ISSO I’ve set up their design system

For JDE I was part of their innovation team delivering a small batch of concepts in a short time

For MRG I was part of the team responsible for their rebranding and website redesign

OK turns your phone into a smart wallet. Always have your important cards, coupons and tickets with you and never miss deals from your favorite brands.

At OK I was part of the team responsible for the continuation of the app. I've also worked on lifting their brand to a higher level digitally and did a concept design for their loyalty program. This included designing and animating mystery boxes and a wheel of fortune.

For The Cookware Company I’ve redesigned their complete checkout and product page. For both their flagship brands Greenpan and BK

In 2021 we've won two golden DIA's in the categories "B2B Commerce" and "Digital Transformation" and a Lovie Award in the category "Services".

Twill is a new freight logistics service for small and medium-sized businesses. Shipping cargo door-to-door, over land and sea. Supercharged by Maersk.

In 2020 Twill released their new Corporate Visual Identity. My role was translating this CVI to their online platform, digitalizing it on the way. All while building, managing and expanding their Design System.

More recently I've been working on visually aligning their digital product with the new visual strategy. This means redesigning the headers platform wide, updating and adjusting the illustration style to fit within the digital product and working closely with UX and FE to make sure we're using the Design System as efficiently as possible.

For VodafoneZiggo I made a few concept designs in 2021